The Danube Valley and the town of Rousse

Everything that was to happen later in life had already happened in Rousse.
Elias Canetti, Nobel Prize winner

Rousse is a modern city of 120,000 people and is one of the most important cultural and economic centres in Bulgaria. This is the most European of cities in Bulgaria, both in terms of its architecture and its outward-looking stance.

Though Rousse suffered from economic setbacks after the Changes in the 1990s, it is getting back on its feet through new investment and the interest of domestic and foreign investors. In recent years the historic centre was given a complete facelift by the EU’s Beautiful Bulgaria Project (led by a British urban planner). This trend of renewal is continuing with private investors and new businesses, which are injecting fresh dynamism into the town.